🔗 So you CAN manage what you can’t measure? | Marketing Research, Science of Business

Little did I know that in fact: (i) Drucker didn’t say it, (ii) Deming didn’t say it, (iii) Deming said something similar, but meant something completely the opposite.

The actual quote, by Deming, is, “It is wrong to suppose that if you can’t measure it, you can’t manage it—a costly myth”.

This quote is spoken like it is god’s truth in corporate circles and it is completely made up! And wrong!