🔗 Substack Was a Ticking Time Bomb - The Atlantic:

“We started Substack because we were fed up about the effects of the social-media diet,” McKenzie told The New Yorker in 2020. The company wanted to have it both ways: to exert the cultural influence of a major media company without shouldering any more responsibility (or economic burden) than is expected of a mere service provider, such as Gmail.

And that right there is always the problem with these companies. They want to scale up and get huge without taking on any of the responsibilities that entails, because dealing with those responsibilities is the part that does not scale.