Judgment Day Has Arrived for the Journalism Business:

BuzzFeed was the ‘future of journalism’ (where have I heard that before?). Those idiotic lists were the “envy of the media world” according to Fast Company (again!) And BuzzFeed, they assured us, was more than just a passing trend. These journalism geniuses were building a “100 year media company.”

Alas, it didn’t even last 100 months.

I feel like it is a pretty good rule of thumb that if Fast Company is on about something, it is probably hype and bullshit and should be ignored.