Remote work didn’t kill company culture - it just proved that it never mattered, or even really existed beyond the tolerances and intolerances of those in power. Company culture exists to manipulate workers into believing that they owe something to the company other than their labor, and that leaving said company would be “letting someone down.”This is why executives are pushing people back to the office - because, without physical presence, there really is no company culture. And when there’s no company culture, the only differentiator between you and another company is how much you pay and treat workers, which is more expensive, time-consuming and less satisfying than trying to con your workers into believing that their boss is their dad and their workmates are their brothers and sisters.