I imagine that the first part of this project will focus on how it got to be this way, what got missed or ignored in some of the early warnings about what was happening online and how those warnings were swamped by the hype depicting the Internet as a space of radical democratization. But then I want to turn my attention to where we might go, whether there are possibilities for building an Internet that would be more genuinely social. Some argue that a more decentralized web — a web in which we manage the platforms through which we interact with others, or what Wired recently referred to as the soothing promise of the artisanal Internet — would allow us to control the ways that our data is used, as well as to control the terms of our engagements with the broader network. There is no small irony in the suggestion that what has been termed the IndieWeb could actually turn out to promote a deeper sociality, of course, and the vision of a distributed, self-hosted, self-controlled Internet would be a real challenge to achieve. But as I see it, the desire to pull our efforts at creative production and connection out of platforms like Facebook and Twitter and, commit to more distributed platforms like Mastodon or return to blogging and its micro-blogging relatives focus not on the goal, but instead on a means to an end. Because the problem is not that our platforms haven’t been sufficiently individualized; despite — or more truthfully because of — being under ravenous corporate control, they cater to our worst individualist instincts. Contravening that force is going to require something more than personal control, promoting something other than atomization.
That is to say: if the problem has not been the centralized, corporatized control of the individual voice, the individual’s data, but rather a deeper failure of sociality that precedes that control, then merely reclaiming ownership of our voices and our data isn’t enough. If the goal is creating more authentic, more productive forms of online sociality, we need to rethink our platforms, the ways they function, and our relationships to them from the ground up. It’s not just a matter of functionality, or privacy controls, or even of business models. It’s a matter of governance.
We Have Never Been Social – Kathleen Fitzpatrick: