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HTTPS is a good idea. Forcing it on everyone is a terrible idea.

Eric Meyer makes a good point:

The drive to force every site on the web to HTTPS has pushed the web further away from the next billion users—not to mention a whole lot of the previous half-billion. I saw a piece that claimed, “Investing in HTTPS makes it faster, cheaper, and easier for everyone.” If you define “everyone” as people with gigabit fiber access, sure. Maybe it’s even true for most of those whose last mile is copper. But for people beyond the reach of glass and wire, every word of that claim was wrong.

Eric is a very smart dude, knows a thing or two about building websites, and is an all-round stand-up guy. You should read the whole post.

HTTPS is a good idea in a lot of cases, like when you are logging into your bank’s website, or buying something online. Maybe you think it’s a good idea for a lot of other sites too, and that’s fine.

What’s not fine is one company (e.g., Google) having so much power in the market that they can unilaterally force that choice for every user and every website.